LAUREN LAHRMAN                                                                                                                                @LaurenLahrman                                                     Michigan State University 2015 l Advertising Management l B.A.      

Experience______________________________________________________________________________________________________

 

Theatre 2 Film

January 2014--Current

Producer

-Scouted locations, confirmed shoot dates
-Involved in all aspects of film-making process, from pre- to post-production
-Compiled a full crew of grips, DPs, director, PAs, art directors, ADs and more
-Going to the Traverse City Film Festival, July 2015 (Filmmaker Michael Moore has a special vested interest in the project, highly anticipating it)

 

MSU Global

October 2014-Current

Communications Associate

-Co-created and facilitated MOOC (massive open online course) teaching masters and doctorate students how to translate their research into digital stories, developing both a version 1.0 and 2.0 with the first one launching in November 2014 and the second one in January 2015
-Led Google Hangout sessions on specific module topics (audio, visuals, narration, etc) and gave feedback to students on the progress of their work
-Created instructional videos on how to capture audio and video and how to incorporate visuals into digital stories

 

The New York Times

August 2014-December 2014

Digital Subscription Marketer

-Created brand and product awareness for the digital platform of the New York Times to the MSU student body during the 2014/2015 academic year

-Led and created presentations and events, networked with noted MSU CAS faculty and students

-Gave feedback and conducted research on marketability regarding the New York Times

 

Media Sandbox Challenge 2014

February 2014-May 2014

Team Project Manager

-Led the creation of a six-page layout, consumer profile, reference page and 6 minute video

-Recruited and directed teammates who brought diverse and credible skills to our submissions include editing, writing, conducting interviews and audio compilation

-Organized meetings, delegated communication between teammates and our professional mentor, Craig Murray

-Placed fourth and earned a $500 scholarship

 

Michigan State University River Trail Guest Services

April 2013-October 2014

Level III Student Supervisor

-Interviewed and recommended candidates for hiring and promotions

-Supervised all employees during assigned shifts, performed evaluation of all employees

-Recommended appropriate disciplinary actions as necessary, maintained confidentiality for all employees

-Trained all employees and followed up individually with each to assess their working knowledge

-Made decisions when responding to shift emergencies, issues, calls, emails and concerns

 

The Campus Special

March 2012-July 2012

Account Executive

-Initiated and solidified client relationships and sold advertising to Lansing area businesses

-Strong background in sales. Experienced in all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-sales service

-Gathered market data using Microsoft Excel

-Excellent communication skills. Experienced building and maintaining rapport one on one with small business owners to medium and large corporations

 

C&R Inc., Public Relations

August 2011-December 2011

Project Manager

-Managed three websites for clients on a daily basis, including writing SEO and print copy daily, updating layout, creating email campaigns via MailChimp and publicizing websites via social media

-Designed websites for the Michigan Association of Chiropractors and Artist Georg Vihos using Adobe Dreamweaver CS5, Wix and iWeb

-Managed my boss’s schedule, including setting up appointments, calling clients and partners, managing email and voicemail

-Co-created campaign for Artist Georg Vihos for his fall 2011 presentation at the Tate Modern Museum of Art in London, including designing brochures, slideshows, posters, writing pre-London press releases and setting pre-London schedule

 

State Senator John Proos, Michigan’s 21st District

September 2008-April 2010

Intern

-Worked with Proos’ assistants and other interns in organizing events

-Compiled and handing out campaign signs and flyers, making cold calls, gathered precinct maps